CO2 reduction through digital transformation in long-haul transportation: Institutional entrepreneurship to unlock product-service system innovation
نویسندگان
چکیده
Industrial firms seek to develop offerings that can reduce their negative ecological impact while still being economically viable. Initial studies of these focused on the what and why. Only recently have addressed how pursue efforts. The literature generally ignores underlying mechanisms such are created operated. This paper reports a longitudinal case study an industrial firm's innovative offering. offering combines heavy duty vehicles related services for long-haul transportation. It enables road transportation fuel consumption by one quarter thereby cut CO2 emissions costs. A multi-theoretical investigation contributes providing: (i) rich characterization organization's economic viability with much lower environmental impact; (ii) chain enable emerge, including activation institutional entrepreneurship entrepreneurship; (iii) articulation value using inquiries instead seeking new isolated theory.
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2021
ISSN: ['0019-8501', '1873-2062']
DOI: https://doi.org/10.1016/j.indmarman.2020.08.022